Wonderful Wichita selects Watchfire for first digital billboard

Date Announced: 28 Jan 2009 Billboard Installed in Busiest Traffic Location in KansasDANVILLE, Ill. and WICHITA, Kan. –– Wonderful Wichita Digital Outdoor Advertising of Wichita, Kan. selected Watchfire Digital Outdoor (http://www.watchfiredigitaloutdoor.com) for its first LED billboard. The 19mm 14’x48’ digital billboard—Watchfire’s first in Kansas—is located at the most traveled location in Kansas on US Highway 54, adjacent to I-135. More than 106,000 vehicles drive past the digital billboard every day, as traffic moves from the north, south and east toward downtown Wichita or west out of the city, according to Wonderful Wichita partner Jim McCann.Digital billboards are appealing to outdoor advertisers because they can be updated simply and remotely in minutes, using software and a high-speed Internet connection. Digital billboards also allow multiple advertisements on the same board, and because the messages can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines. Numerous local establishments as well as nonprofit organizations are advertising on the billboard, including restaurants, pubs, jewelers, a hospital and major corporations such as Coleman, Boeing and Lear Jet. “Our advertisers love the location and the graphics on the billboard,” according to McCann. “We’ve received so many inquiries that we now have the opportunity to grow our business beyond our coverage area by participating in a multi-city network of billboard operators.” Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard—which packs 768 LEDs into every sq. ft.—and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry that comply with 2006 IBC codes and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry. ###About Watchfire Digital Outdoor Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 12,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to http://www.watchfiredigitaloutdoor.com.

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