Rutronik and Bright LED Electronics sign pan-European franchise agreement

Date Announced: 14 Dec 2009 Effective now, Rutronik Elektronische Bauelemente GmbH will distribute the entire product portfolio of Bright LED Electronics Corp. (Brtled) throughout Europe. In doing so, Rutronik extends its product range of visible and invisible LEDs. Brtled products combine first-class quality with an attractive price-performance ratio. The product range covers standard LEDs, high power LEDs and ultra high power LEDs as well as standard and customised 7-segment displays, optocouplers, photodiodes and phototransistors up to infrared transmitters, receivers and receiver modules. Together, Rutronik and Brtled focus in particular on white goods markets such as components and displays for cooker control units with a temperature performance of up to 125°C, general and interior lighting and the consumer, communications and computing industries.Brtled is one of the pioneers in the LED industry: For more than 28 years, the company has manufactured all product components, such as InGaN and AlInGan chips, lead frames, reflectors, light guides and circuit boards, at its own facilities. This way, Brtled is in a position to implement the customers' specifications and requirements quickly and effectively – even in the area of materials development. In addition, independence from suppliers also ensures secure and flexible deliveries. Brtled products are certified according to ISO 9000 and ISO/TS16949 as well as being RoHS and REACH compliant. "In Brtled, we have gained another partner for addressing the highly dynamic LED market and, as an all-in-one solution provider, fits in particularly well with the Rutronik portfolio. All over Europe, our customers benefit from an even wider range of products and the possibility to procure from our customised solutions," explains Marcus Oechsle, Product Area Manager of Optoelectronics at Rutronik. "The permanent presence of a Brtled contact person for our local product marketing services ensures expert product advice. We already keep a stock of the entire product portfolio, allowing us to meet even short-term delivery requests". "Having concentrated in the past particularly on Asia and the US, we are pleased to gain Rutronik as a partner for the development of the European market," says Frank Müller, Managing Director of Bright LED Europe GmbH. "Also in the LED market, Rutronik has taken a pioneering role as an innovative distributor – one example being modern LED architectural lighting – and can therefore fall back upon many years of experience and know-how.""It is equally important to us that Rutronik, being a European company, has a thorough knowledge of the local markets, including a comprehensive pan-European distribution network and professional LED-specific product marketing strategies that more than meet the requirements. This makes Rutronik the ideal partner to market our products on a Europe-wide basis."

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