DALLAS—The QUAD, a new mixed-use development in uptown Dallas featuring retail, dining, and office space, added a large LED video wall that serves as the digital art centerpiece to the lobby of its 12-story office building. The SNA Displays video screen wraps around two corners of the lobby, attracting guests with vibrant content inspired by nature. Additionally, the dvLED provides an attention-grabbing focal point for the lobby and serves to market the building and its elevated office experience aesthetic for “the next generation of Uptown Dallas.”
Owner representative Sensory Interactive partnered with The QUAD’s property developer Stream Realty and architectural design firm Omniplan to design the lobby video wall, selecting SNA Displays to manufacture BOLD™ Interior direct-view LED technology with a 2.5 mm pixel pitch. Sensory Interactive also provided construction management services and currently provides programming and operational support.
“We were thrilled to work with Stream Realty,” said Kathleen Flahive, marketing director for Sensory Interactive. “The innovative developer’s interest in a dynamic digital feature gave our team an exciting design challenge. The finished project beautifully complements the larger experience at The QUAD.”
The new three-sided LED video wall is framed with terracotta-style hardened clay to match the building’s interior walls. The display is 14'9" tall and 53'2" long (1,800 x 6,480 pixels) and offers views from all angles in the lobby as well as outside through the lobby's glass facade.
“The QUAD’s new lobby videowall reinforces the developer’s vision of ‘a different Dallas’,” said Mitch Leathers, who works out of SNA Displays’ Dallas office as vice president of marketing communications. “What Sensory Interactive and Stream Realty have designed is a unique, curated digital art experience that the whole neighborhood can enjoy, and we are really excited to have helped that vision become a reality.”
Digital Dreams provided installation services.
First developed in 1966 and recently rebranded as The QUAD after major renovations, this retail and office location offers more than 345,000 square feet of workspace, a rooftop terrace with views of the Dallas skyline, more than an acre of outdoor green space, nearby restaurants and coffee shops, retail bungalows, conference space, and other amenities such as a penthouse tenant lounge. The QUAD’s combination of urban walkability with dining and retail space is designed to create a thriving community and company culture for prospective tenants.
Visit SNA Displays’ portfolio page to learn more about The QUAD.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About Sensory Interactive
Sensory Interactive uses Dynamic Real Estate® to integrate design and revenue strategy across real estate. This approach delivers an average capitalized value of 6% and creates platforms that are woven into projects to create the optimal visitor experience, increase dwell times, and advance brand engagement to maximize Return on Investment. Their expertise and value span the entire development process from pre-development, to development, to post-development. Learn more at sensoryinteractive.net.
