Plessey partners with ROM Elektronik in Turkey for distribution of GaN-on-Si packaged LEDs

Plymouth, ENGLAND -- Plessey Semiconductors has announced that it has entered into a sales representative agreement with ROM Electronik Ltd., an electronics distributor and provider of advanced complete solutions headquartered close to Istanbul, to expand its European network with coverage in the Turkish market for its GaN-on-Silicon packaged LEDs. Resat Erunsal, director of ROM Elektronik, said, "Being the leading, demand creation minded, specialised distributor, ROM Elektronik is proud to have been selected to represent Plessey. Following the rapid growth of the LED industry in recent years, our customers are now more focused in reducing manufacturing costs when selecting an LED for their lighting projects. "Plessey's MaGIC process is an innovative approach to LED production that offers potential cost savings in terms of wafer size scaling and improved binning over conventional LEDs. In addition, the chip scale packaging techniques will open new doors for creating new design wins and expanding business to new markets and reaching new customers, we believe. At ROM, we are dedicated to provide the best design solutions and services to our customers and we are sure that the innovative approach of Plessey will add more value to the lighting manufacturers in Turkey." David Owen, Plessey's marketing director, added, "Plessey is very pleased to work with a distributor that has been focusing on the solid state lighting market for a considerable number of years. ROM Elektronik has a dedicated team working in the lighting segment and therefore considerable knowledge of the growing Turkish lighting industry and customer base, which will accelerate the time to market for Plessey GaN-on-Silicon LEDs in this region." Plessey's MaGIC™ (Manufactured on GaN-on-Si I/C) High Brightness LED (HBLED) technology has won numerous awards for its innovation and ability to cut the cost of LED lighting by using standard silicon manufacturing techniques. About Plessey Plessey is a leading expert in the development and manufacture of semiconductor products used in sensing, measurement and control applications. Plessey's products are found in a wide range of markets including communications, manufacturing, medical, defence and aerospace. Plessey designs products for high performance applications and its range of integrated products includes CMOS image sensors, low and mid-power packaged LEDs, Hall Effect devices and its award-winning EPIC electric potential sensors. Using its understanding of electronics and expertise in micro-electronic product design and manufacture, Plessey is radically enhancing the human experience with micro-electronics solutions such that people achieve more than they thought possible. Plessey is a UK based manufacturer with offices around the US, Europe and Asia.