POSCO LED lighting products win three top global design awards

Date Announced: 09 Apr 2013 POSCO LED, a leading manufacturer of LED lighting products, said on April 4, 2013, that it has won three of the world’s top design awards including the iF (International Forum) design award 2013 for two of its lighting products. Awarded the Good Design award2011 by the Chicago Athenaeum in the US, the iF design awards in Germany for two consecutive years in 2012 and 2013, and the red dot design award2012 in Germany, the company has received global recognition of its design capabilities.Since its establishment in September 2012, the company has won a total of 10 internationally recognized design awards. Considering that it is a relatively young company with two years of history in the field and that other companies with a long history of business in the LED lighting sector usually receive two or three awards in a year, winning 10 awards in just two years is an outstanding achievement.Jeong Min-ah, head of Design Department at POSCO LED, said, “Its design-oriented management and corporate culture valuing creativity have allowed the company to demonstrate the design capabilities in the global stage for a relatively short period of two years. The company has created an environment where designers can show their originality without any limitation. In addition, it has provided them with motivation and support in reading the latest design trends by inviting outside experts and holding a company-wide idea competition for design. Also, the vigorous communication between designers and engineers has enabled designing for practical use,which helps functionality to stand out. Based on the corporate philosophy that emphasizes the light not just to shine but also to offer additional benefits such as health, efficiency and relaxation so that the longer it lights up the more benefits it offers, the company will focus on developing innovative designs which set the market trends.”POSCO LED has played a leading role in popularizing the use of LED lamps by launching its AC LED lamps, which run without the complex AC-DC converters, in major retailers in Korea. By saving the cost with an innovative approach to the simplification in designing, the company tries to solve the issue of high price in LED lamps, the biggest barrier in promoting the use of LED lamps.This year, in particular, the company plans to focus on the strategy of ‘one design multi-use,’ where one design can be applied in various markets according to the characteristics of a market, as it widens its sales activities in the global market, so that local sales agents, the primary customer of the company, can seek out more opportunities for the sales of its LED lamps in the market.About POSCO LEDPOSCO LED is a global LED lighting maker established jointly by POSCO, a leading steel producer which has been named “the most competitive steelmaker” by World Steel Dynamics, and POSCO ICT, an expert company in the IT & engineering sector. It creates a synergistic effect by building a collaborative network with globally renowned research institutes and companies, such as POSTECH and RIST, and Seoul Semiconductor, a leading global LED manufacturer. POSCO LED deals with everything related to LED lighting ranging from LED lighting products to smart lighting solutions. Its LED lighting business includes development, production and sales of LED lighting products, which meet a variety of lighting needs in industrial, business, commercial, public and residential environments, and it provides consulting services for LED lighting through its team of experts. About POSCO POSCO is a global steel-making company which has been named “the most competitive steelmaker” by World Steel Dynamics for two consecutive years from 2010. It has been listed on the world’s leading stock exchanges, such as the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TYO) and the London Stock Exchange (LSE). It has led the commitment of the global steel-making sector to sustainable management. In 2007, it succeeded in the commercialization of the FINEX facility for the first time in the world. Also, it has been announced that it is included in the Global 100 Most Sustainable Corporations at the World Economic Forum in Davos.

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Contact Rita Kim POSCO LED Marketing Manager E-mail: [email protected]

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