Date Announced: 03 May 2012 Dr. Tom Caulfield Named COO and Ray Letasi Named VP of Global Sales to Drive Company’s Production, Sales and DistributionFremont, CA — Soraa, the world’s leading developer of GaN on GaNTM (gallium nitride on gallium nitride) solid-state lighting technology, today announced the addition of two industry-leading executives to the leadership team. Dr. Tom Caulfield has assumed the position of Chief Operating Officer and Ray Letasi joins Soraa as Vice President of Global Sales. Dr. Caulfield has held numerous executive positions in publicly traded and private companies including serving as COO of Ausra, Inc. where he led the repositioning of the company that ultimately led to a strategic partner acquisition. Prior to his tenure at Ausra, Inc., Caulfield served as Executive Vice President of Sales, Marketing and Customer Satisfaction at Novellus Systems, Inc. where he oversaw world-wide field operations for over 1200 individuals. Caulfield also brings extensive semiconductor industry experience to Soraa having served, over his 17 year tenure, as Vice President of Semiconductor Operations at International Business Machines Corporation.“Tom will play an integral role in expanding Soraa’s ability to meet the growing market demand for high-performance LED lighting,” said CEO Eric Kim. “With his distinguished track record of senior executive leadership and his unique experience with semiconductor technology and manufacturing - spanning production, manufacturing, equipment engineering and technology and product development - Tom will be key to Soraa’s execution plans in this sector.”Soraa also named lighting industry veteran Ray Letasi as Vice President of Global Sales. Letasi is the former president and COO of EcoSense Lighting, a global solid-state lighting solutions company. He was formerly Vice President of International Sales for Color Kinetics (Now Philips Solid-State Lighting Solutions), and held several Sales Management and Business Development positions during ten years with Color Kinetics, spearheading the company's Japanese joint venture partnership as well as launching sales, marketing and distribution programs throughout Europe, Asia Pacific, Japan, and the Middle East. Letasi brings to Soraa nearly 15 years of global business experience in the semiconductor, LED and lighting industries. “Ray’s extensive experience in the lighting industry gives Soraa a major advantage in navigating a rapidly changing industry landscape,” said Soraa CEO Eric Kim. “His veteran perspective on the global industry will help build Soraa’s reach internationally.” Soraa made its public debut in February 2012 when the company launched its flagship family of GaN on GaNTM based LED MR16 lamps. Soraa’s proprietary GaN on GaNTM technology foundation enables the company to produce LEDs that produce much brighter light sources than conventional LEDs and allow the company to develop lighting products with superior performance and simple, elegant design. Soraa also announced today the addition of the VIVID LED MR16 to its family of LED MR16 products. With a CRI of 95 and R9 of 90, it is the highest output LED MR16 lamp with the best color performance available on the market today. For more information on the company, please visit the Soraa booth at Lightfair International 2012, booth #5647, or the company website, www.soraa.com. About SoraaSoraa is the world’s leading developer of solid-state lighting technology built on pure gallium nitride substrates, commonly referred to as GaN on GaNTM. Only Soraa uses a pure GaN crystal to create simply perfect light. Founded in 2008, Soraa has developed the world’s first commercial GaN on GaNTM LED lamp fabrication facility located in Fremont, CA. Soraa’s investors include Khosla Ventures, NEA, and NGEN Partners. For additional information, please visit www.soraa.com.
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