BetaLED begins production of interior LED luminaires

Date Announced: 18 Nov 2010 Sturtevant, Wis. — BetaLED, a division of Ruud Lighting Inc., is producing a new line of interior architectural downlights for commercial and high-end residential use. Essentia interior LED downlights offer a variety of warm interior correlated color temperatures (CCT), a wide range of LED counts, an unbeatable lumen package and wide, medium and narrow optics including adjustable and wall-wash. The versatile product selection allows Essentia lighting to be tailored for each unique application.“We merged our best practices in renowned BetaLED product benefits with years of innovation from our Kramer interior luminaires to develop the best and most complete line of interior LED luminaires,” said Christopher Ruud, president of Ruud Lighting. “The Essentia product brings to market what customers want out of an ideal interior LED light source. Essentia delivers advantages that we haven’t seen offered in the commercial industry.”Essentia luminaires earned acceptance in the Illuminating Engineering Society (IES) 2010 Progress Report. Inclusion in the notable report recognizes the product as a unique and significant advancement to the art and science of lighting. Essentia was presented at the annual IES conference held November 8 in Toronto, Canada.The series of luminaires can be easily upgraded as LED technology advances with a replaceable light engine and optics. The complete line includes an unbeatable LED performance package and is designed with exceptional features:• Standard 0-10V dimming control • 4-, 6- and 8-inch square and round apertures • 1,200 to 5,000 lumens delivered• Multiple color temperatures available• Narrow, medium and wide distribution patterns • 45 degree cut-off • L70 of greater than 50,000 hoursThe new Essentia interior luminaire series joins the successful BetaLED product family of well-known exterior brands THE EDGE® area luminaires, LEDway® streetlights, and 304 Series™ luminaires for interior and exterior use. Essentia luminaires are currently available for distribution in North America.Since 2007, BetaLED has ushered in LED development and set industry milestones with a commitment to reduce energy use and improve lighting performance through the advancement of LED luminaires. BetaLED continues to raise the bar for design and performance excellence as technology and product lines grow and expand.About Ruud Lighting Inc.Since 1982, Ruud Lighting Incorporated has been an industry-leading designer, developer and manufacturer of lighting technologies for residential, commercial and industrial lighting applications around the world. Ruud Lighting is a U.S.-based, privately-held company with subsidiaries, affiliates and partners around the world. Company brands include: BetaLED®, Ruud Lighting®, Ruud Lighting Direct™, and Kramer Lighting®. The e-conolight® brand is managed by Ruud Lighting, Inc. and owned by the Fulton Group, LLC. Visitwww.ruudlighting.com for more information.About BetaLED BetaLED, a division of U.S.-based, privately-held Ruud Lighting Inc., was established to dedicate resources to the emerging use of LED technology for general illumination. BetaLED provides the lighting industry with high-quality, specification-grade luminaires for interior and exterior applications. Sold around the world through Ruud Lighting subsidiaries, affiliates and partners, BetaLED luminaires deliver efficiency, performance, longevity, and style in an environmentally-friendly solution.

Contact
For Information: Ruud Lighting / BetaLED Contact: Gianna O’Keefe (262) 884-3305 [email protected]

E-mail:[email protected]

Web Site:www.BetaLED.com