Lasalle, QC Canada (September 21, 2023) Axis Lighting named Dirk Zylstra Vice President, Strategic Innovation and Product Development. Zylstra’s 25 years of exceptional lighting product design and leadership makes him a perfect fit to drive Axis Lighting’s innovation and growth.
“While Dirk worked previously for Axis, we couldn’t be more excited to have him rejoin the team,” commented Joseph Feldman, president/CEO. “His strategic mindset, creative problem-solving abilities, and strong business acumen, and the qualities will deliver outstanding results in the fast-paced, market-driven lighting industry.”
End-users and manufacturers’ representatives often turn to Axis for unique lighting products that combine both form and function while complementing facilities’ architecture. Dirk’s extensive experience will guide the evolution of Axis’ product lines to meet market demands.
Over the years, Dirk and his teams have won more than 200 awards in the fields of design and lighting, including 25 Red Dot Design Awards, numerous PIAs, Sapphire Awards, BrightStar, Good Design, IES Progress Reports, LIT, and Grand Prix Design.
Dirk’s wide-ranging experience and proven product development background will foster the company’s continuous growth and keep Axis Lighting at the forefront of the industry.
About Axis Lighting
Axis Lighting is a Canadian-based and family-owned LED luminaire manufacturer. Founded in 1991, the company’s diverse product lines transcend the ordinary and exceed the norm. The company’s LED luminaires provide solutions for many markets, including office, educational, cultural, and retail. For more information, please visit axislighting.com or follow @AxisLighting.